Juventus hosted a glamorous event for celebrities, current players and club legends in Milan on Monday as they unveiled a new crest.
Gone are the black and white stripes, the dash of gold underneath the name and the iconic bull, the symbol of Turin.
Instead the badge has been replaced with a new futuristic and effort, with a minimalist white letter J that outlines the shape of the crest.
Explaining the reason for the change of emblem, the club explained on their website: ‘The new identity captures Juventus’ DNA aesthetics and carves into the sharp lines of an iconic and essential sign.
‘A bold and uncompromising approach which transcends the schemes and the traditions of the football sector.’
See photos after the cut..